I steer growth strategies
at the interface of product, marketing & user insights.
Focusing on strategic positioning, agility & scaling.
It requires a deep user understanding, a sharp positioning and iterative processes for fast results.
strategic growth
It’s a mindset, it’s a strategy. But surely no magic.
Starting with purpose ending with metrics.
customer value
Get to know the needs & perception of your customers. Build on that to create value.
agile structures
There are ways that help to grow faster. They are agile & iterative = fast & successful.
positioning
It all starts with a crystal clear positioning. Even though a business is already running.
brand identity
Your product is great but no one gets it?
Build your image & bring it into the wwwworld.
growth communication
Communication during scaling needs to change and adapt fast. As do you.
It was a huge success!
Slower conversion but with much higher quality customers.
Slower conversion but with much higher quality customers.
A Head of Product on how an AB test of a newly shaped positioning performed
The result seems so easy.
Wow, why weren’t we able to get there?
Wow, why weren’t we able to get there?
A senior CEO on a newly shaped strategy
...and then I thought: “It’s not communication, it’s about growth. I now call our meetings: growth sessions”.
A CEO on the purpose of all doing
The result seems so easy.
Wow, why weren’t we able to get there?
Wow, why weren’t we able to get there?
A senior CEO on a newly shaped strategy
Paul Camper
Camper Renting Plattform
kloeckner.i
digitial
Setting.io
flex office marketplace
fresh energy
app for energy provider
Modomoto
curated shopping
