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I steer growth strategies

at the interface of product, marketing & user insights.

Focusing on strategic positioning, agility & scaling.

Finding the best levers to grow is not an easy business.

It requires a deep user understanding, a sharp positioning and iterative processes for fast results.

strategic growth

It’s a mindset, it’s a strategy. But surely no magic.
Starting with purpose ending with metrics.

customer value

Get to know the needs & perception of your customers. Build on that to create value.

agile structures

There are ways that help to grow faster. They are agile & iterative = fast & successful.

positioning

It all starts with a crystal clear positioning. Even though a business is already running.

brand identity

Your product is great but no one gets it?
Build your image & bring it into the wwwworld.

growth communication

Communication during scaling needs to change and adapt fast. As do you.

what you get
out of it

clarity
It was a huge success!
Slower conversion but with much higher quality customers.
A Head of Product on how an AB test of a newly shaped positioning performed
The result seems so easy.
Wow, why weren’t we able to get there?
A senior CEO on a newly shaped strategy
growth
...and then I thought: “It’s not communication, it’s about growth. I now call our meetings: growth sessions”.
A CEO​ on the purpose of all doing​
fast teams
The result seems so easy.
Wow, why weren’t we able to get there?
A senior CEO on a newly shaped strategy

who cares

who am i

Mona Hornung

growth strategist 

in innovation

coach at innogy innovation hub,
TU Berlin, bgründet…

Mona Hornung.